A lead generation assistant who fills your pipeline
Give your sellers a steady list of good fit prospects researched and loaded by one dedicated teammate.
Jobs this person takes over
- Building lists that match your ideal customer
- Finding and checking contact details
- Loading prospects into your CRM with notes
- Sending first touch emails from your templates
- Connecting with prospects on LinkedIn for you
- Reporting on replies and booked meetings
A sample week
An example of how a week could look once your teammate is settled in. Every role is shaped around your business.
Two hundred new prospects researched
Bounced emails cleaned from the list
First touch emails sent to a new segment
Replies logged and handed to your seller
Weekly numbers on replies and meetings
Tools they can work in
We recruit for the software you already use.
LinkedIn Sales Navigator
Apollo, ZoomInfo or Hunter
HubSpot, Pipedrive or Salesforce
Instantly, Lemlist or Outreach
When this hire pays off
If your sellers spend their mornings building lists, they are not selling. A lead generation assistant hands them a full list every week.
It also pays off when you want to test a new market without hiring a full sales team.
The work, grouped by area
Research
- Defining the target list with you
- Finding companies that match
- Finding the right contact at each one
- Noting a reason to reach out
Data quality
- Checking emails before sending
- Removing duplicates and bad fits
- Adding notes to each record
- Keeping the CRM tidy
Outreach
- Sending first emails from your templates
- Connecting on LinkedIn for you
- Scheduling follow ups
- Handing warm replies to your seller
Reporting
- Tracking open and reply rates
- Counting booked meetings
- Comparing segments
- Suggesting list changes
Software by name
We look for experience in the tools you already run. These are the ones owners ask about most.
Lead data
LinkedIn Sales Navigator, Apollo, ZoomInfo, Hunter
CRM
HubSpot, Pipedrive, Salesforce, Close
Outreach
Instantly, Lemlist, Outreach, Reply.io
Research
Google, company websites, Crunchbase
How onboarding works with delegateit
Start with a quick call
We learn where your time goes and scope the role with you, including hours and the tools you use.
We recruit and test
Candidates go through skills tests, live interviews and reference checks before you meet anyone.
You interview and choose
You meet the finalists yourself and pick the person who fits. Once you choose they can start within 24 hours.
Your client success manager runs onboarding
You get one named contact who helps set up access, first tasks and regular check ins. Your new teammate writes down your processes as they learn them.
You direct the work
You set priorities day to day. We handle payroll and HR. If the fit is wrong we recruit a replacement at no cost under our guarantee.
Your hiring checklist
Have these ready before the call and your shortlist will be sharper.
- Describe your best three customers
- Agree what counts as a qualified lead
- Share your email templates
- Set up the tools in your own name
- Decide who answers warm replies
Questions worth asking in the interview
You interview every finalist yourself. These questions show how someone actually works.
- Build a list of ten prospects for us in an hour. A paid test shows judgment.
- How do you check an email address is valid? Listen for a real method.
- How would you find the right decision maker? Good answers go beyond job titles.
- Which outreach tools have you used? Match to yours.
- How would you report results each week? Look for replies and meetings over raw volume.
What it costs per hour
A full time lead generation assistant starts at $1,500 a month for about 160 hours, which is roughly $9.38 an hour. Part time starts at $900 a month for about 80 hours. Benefits and payroll on our side are included in that rate and plans run month to month with 30 days notice.
See how that stacks up against published prices from other providers and US employer cost data in our virtual assistant cost guide, or compare with a local hire in delegateit or a local hire.
Your first 30 days
A simple rhythm that works for most owners. Your client success manager helps you adjust it.
Week one
Give access to your main tools and hand over three or four tasks you do every week. Record a short screen video of how you do each one. Your teammate turns those into written steps you can check.
Week two
Add the next layer of work. Read the end of day notes and correct anything that is off while habits are still forming. Small fixes now save hours later.
Week three
Move from checking everything to checking samples. Agree the numbers you will look at each week so feedback stays tied to results.
Week four
Sit down with your teammate and your client success manager. Talk about what is working and what to hand over next. Most owners find a few more tasks they forgot they were doing.
What to measure
Pick two or three numbers and review them every week with your teammate. These are good places to start.
- Qualified leads added each week
- Reply rate by segment
- Meetings booked for sellers
Keep the list short. If a number stops being useful, swap it for one that is.
Roles that pair well
As the work grows, owners often add one of these next.
- Appointment Setter and Cold Caller. Calls made and meetings booked on your calendar.
- Sales Support. Clean CRM and follow ups that never slip.
- Data Entry Assistant. Records entered and cleaned up with care.
Browse every role we staff or read our cost and comparison guides.
What it costs
This role is usually on the Assistant plan. Your final rate is confirmed in writing before anyone starts.
Assistant
from $1,500/mo
Full time for about 160 hours a month. Part time from $900/mo for about 80 hours.
Team
Several seats with a team lead. Quoted after a call.
Our satisfaction guarantee† see guarantee note
We want you fully happy with the person working for you. If your offshore hire isn't the right fit, tell your client success manager and we will replace them and recruit someone new for you, and we keep going until you are happy with your team.
Book a free callQuestions owners ask
How many leads a week can I expect?
It depends on how narrow your target is. We set a realistic number together in the first two weeks.
Will they write my outreach?
They work from your templates and can suggest edits. You approve anything new before it goes out.
Do I need my own tools?
Yes. You own the accounts and the data so nothing is lost if your team changes.
Will you guarantee a number of leads?
No. We agree a realistic target with you in the first weeks based on your market.
Who owns the data?
You do. Everything lives in accounts in your name.
What happens if the person is not a good fit?
Tell your client success manager. We recruit and place a replacement at no cost and keep going until you are happy, for as long as your account is active.
Is there a long contract?
No. Plans are month to month and you can cancel with 30 days notice.
How is my data protected?
Everyone we place signs an NDA and only gets access to what the job needs. You control every login.
Further reading
* Start times count from when you choose your hire after interviewing them. Timing is confirmed case by case for each applicant.
† Our satisfaction guarantee is a promise to replace and recruit staff until you are happy. It is a replacement promise and does not include refunds of fees for time already worked. Read the full guarantee terms.